GTM · Demand generation · AI

Federico Anedda

A personal project: an open playbook for AI-native B2B demand generation. For each phase of the go-to-market, where AI fits into the process and the resources to put it to work.

The GTM system

GTM in six phases

From the right customer to a measured result, including the point where marketing effort connects to sales opportunities. For each phase: the problem, where AI fits in, and the resources.

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    Building AI into your demand gen?

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